The Production Group has taken careful steps to ensure the safety of our staff and customers. In addition to following CDC, North Carolina and film industry COVID-19 guidelines, we have adopted additional protocols to ensure the health of all parties and success of our client productions.

White Truist Logo

Truist

Client Project

Project Description

Archetype, a large international agency, hired The Production Group to produce a number of videos for their client, Truist Financial Corporation, an American bank holding company headquartered in Charlotte, North Carolina. 

The Production Group worked with Archetype’s crew in London, England to shoot and edit two programs.

The first program featuring roving reporter-style footage. Our team posed as a news camera operator, tagging along with a news reporter who goes to two local brand offices around Charlotte. The reporter revealed the new Truist branding to employees as a sneak peek (not revealed to the audience). The new branding was shown to employees, but facing away from the camera so that the audience could not see it; they only saw employee reactions to it. This finished piece was approximately 2 minutes in length.

  • Shoot needs: Local producer and crew, Archetype directed the shoot.
  • Presenter: The Production Group worked with a local talent agency to cast a ‘reporter’ and ‘news anchors’
  • Edit needs: 3 days of editing

The second program was an in-studio news anchor scenario. Two actors portrayed anchors who ‘broke the news’ about the new Truist branding and logo. The shoot required an authentic-looking news network studio with a desk, lighting, monitors in behind, etc. The finished piece included two short 3-minute videos.

  • Shoot needs: News studio shoot with sets and crew from The Production Group. Archetype oversaw messaging; The Production Group oversaw all other aspects of the shoot (including on-site conference room facilities as a basecamp for the Archetype crew).
  • Presenter needs: Two news anchors (one male, one female, both over 30 years old, diversity conscious), and one reporter (male, diversity conscious, over 30 years old).
  • Edit needs: 2 days of editing

The Production Group also developed an entire news network graphics package for the fictitious news station including a news intro, lower thirds, news network graphics, animation, etc.

 

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Equipment Description

For the Truist Shoot On Location

  • Cameras – Blackmagic Design Ursa Broadcast
  • Lens – Fujinon XA20SX8.5BRM
  • Viewfinder and Handheld accessory/kit

Audio:

  • Sennheiser Lav Mic’s
  • Shure SM58 Microphone

Lighting:

  • Dracast 500 LED Panel

 

For the Truist Studio Shoots

  • Cameras – Blackmagic Design Ursa Broadcast
  • Lens – Fujinon XA20SX8.5BRM
  • Jib – Libec Swift Jib 50

Lighting:

  • Dracast 2000 BiColor LED
  • Dracast 1000 Bi Color Fresnel
  • ETC Leko (Backlights)
  • Slimpar 56 RGB LED Lights (Studio Walls)

Audio:

  • Sennheiser Lav Mics

Other equipment used:

  • Teleprompter
  • Monitor Wall is about 12 feet long and about 7 feet tall